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4.7 | 30 Reviews

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

LG OLED77CXPUA

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

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This item has purchase restrictions.

We currently only offer this product for purchase within 80 miles of our store. Questions? Contact us for more information.

 
LG OLED TVs work seamlessly with NVIDIA G-SYNC®

Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC* compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.


HDMI speeds are faster than ever

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting the latest HDMI specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's more lifelike gaming experience.


Don't lag behind the competition

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.


Turn up your HDR gaming experience

High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience.


The leading name in cinematic sight and sound

Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.


See a director's vision for sound and picture settings

Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director's cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.


Curious about webOS" Take a quick tour

webOS is your portal to a world of entertainment. Learn about all the things you can do with your LG smart TV - easily stream your content, search for information and much more.


All your favorites, all in one place

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.


The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It's personalized and expertly curated, so you'll discover the best of what's on. And it's all in the Apple TV app.


See more, stream more with LG Channels

LG OLED TVs are bringing more entertainment options than ever. LG Channels deliver free access to over 180 IP streaming channels offering movies, shows, breaking news, sports, comedy and more - integrated alongside over-the-air channels and channel guide.


See what makes the magic remote so magical

We'll show you how easy it is to access and control your LG smart TV. Customizable features, point-and-click, voice controls, it's all here. Get ready to be amazed.


Sports Alert keeps you up to date on your favorite teams

Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.


Fluid motion puts you in the moment

OLED Motion Pro is technology you see, but don't notice. It's our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.


Connect Bluetooth® speakers for instant surround sound

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience - not a wire in sight.


See how OLED redefines picture quality

Once you've seen LG OLED TV with your own eyes, you'll understand. It's stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.


See more of your content in 4K

Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.


World's most intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.


See a work of artistic design

Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off.

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
PICTURE(PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE(PROCESSING)
Picture Processor 9 Gen 3 AI Processor 4K
Refresh Rate 120Hz (Native)
HDR (High Dynamic Range) Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
Contrast Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Motion OLED Motion Pro
Resolution Upscaler AI Upscaling
GAMING
G-SYNC Compatible Yes
FreeSync™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Google Assistant Built-in "Works with" Google Assistant
Alexa Alexa Built-in "Works with" Alexa
Apple Apple Airplay2, Apple Homekit
Intelligent Voice Recognition Yes
Home Dashboard Yes
AI Picture Pro / AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Channels Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Gallery Mode Yes
Sports Alert Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Speaker Direction Front Firing (Reflector)
AI Sound Pro / AI Sound AI Sound Pro
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
Bluetooth Surround Ready Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
INPUTS & OUTPUTS
HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable) 1 (rear)
AV Input 1 (rear) breakout cable required, not included
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Headphone Out 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192637177
ACCESSORIES INCLUDED
Remote Magic Remote
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
GENERAL
2020 Model Yes
Country of Origin Korea
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.7 out of 5

93% of reviewers recommend this product.

5 Stars

Great Display

Thomas Mang 12/28/2022

Picture quality is perfect. The tv stand works well too. I want to mount it but havent gotten around to it yet. Seems simple enough.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Simply the Best

Dwdoctor1 12/27/2022

I purchased this TV after reviewing several of them. I already have many LG TVs that I have purchased in the past. This LG 77 OLED ego is simply the best
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Great TV that didnt last

ChrisP17 12/3/2022

TV died after only 1.5 years. Spent over 4 hours with LG customer support and kept getting the run around and they wouldnt offer to cover any repairs by extending the piddly 1 year product warranty. Must be cheaply made since my last TV didnt start having any issues until it was 15 years old. Had to give the TV 1 star since it died in such a short time. Buyer beware of LG.
Originally posted on lg.com

No, I do not recommend this product

5 Stars

Unbelievable picture

RRenee 11/30/2022

The color is amazing. The picture is so clear and detailed. We never realized how enjoyable a new tv would be.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Best 77 TV Out There

TheManFromManila 11/24/2022

Im avid fan of LG TVs and the CX is the best one in the market. I used to to stream programs and play my PS5. I love this TV so much
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Highly recommend...this is a winner

JaketheSnake 10/11/2022

We bought this after waiting for a major price drop for several years. The colors pop and its very user-friendly. Like all new ultra-thin TVs you must use a soundbar for quality sound since speakers in thin TVs are small and you can blow them out with too much loudness.
Originally posted on lg.com

Yes, I recommend this product

4 Stars

Great picture and smart features

Tmackson 7/25/2022

I love this tv. The picture is great with bright vivid colors and deep black. This is the second LG OLED they Ive owned so I can say LG TVs are top notch. I would give it five stars however Im having a mother board issue. Waiting for LG make the needed repairs
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Nice and Bright

Super Nik 7/22/2022

I purposely waited for the C2 versus the less expensive C1 because of the EVO display and lighter weight form factor. The 77 incher weights less than my old 65 inch LCD and the picture brightness is excellent. I am very pleased with this purchase.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

LG C2 is an amazing tv.

Paul Bonis 7/22/2022

The picture is unparalleled setup literally took less than 5 minutes and everything is ready to go right out of the box. Couldnt be happier.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Nice picture

77CXPUA 7/15/2022

This OLED is very superior to others LG makes the panels for most OLED Love the deep black with the deep colors that pop Great job LG
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great TV

Karl Ziess 6/19/2022

It is a fantastic TV the colors are bright and concentrated. The fine detail is like watching in real life.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

DJ245 6/2/2022

We loved the TV had a great picture. We added a new AV receiver and HDMI cable and it not only improved our existing surround sound system but enhanced the picture quality too. It is now theater quality picture and sound. Very happy with purchase.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Excellent TV

TVMan 007 5/29/2022

This is my third LG OLED I started with a 55 B7 loved it so much I then purchased the 65C9 which was amazing and still is I wanted a bigger screen for our living room so I purchased the 77 CX last year wow this tv is the best. You cant go back to LCD tvs after OLED LG is helping me with an issue I have with my 77 CX tv we are waiting for a part to be ordered they said it should be here next week. Am hopeful
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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3 Stars

Not worth the high price

Rvalle27 4/19/2022

Ive been having problems with the inputs not recognizing my Xbox or PS at times. I get a static or blank screen followed by an error message. This gets fixed by turning the tv off and on again. Easy fix but very inconvenient. Customer support still has not called me back nor contacted me and Ive been waiting for over 2 months
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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4 Stars

Overall mostly good/great except...

ryandesign 3/25/2022

Overall it is a very good tv snappy interface great colors and pretty uniform overall. But the near-black gradient handling in any content or format is nowhere near as good as the C9 is that I also own. Also during HDR content in dark scenes this tv tends to overcompensate and gradually darken to near-unwatchable levels. I have a couple of photos showing the difference in near black quality between my c9 and cx.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Beautiful picture

ronpaul 2/19/2022

Have had this tv for three months. Love it except that we need to change the audio setup for our headphones and the apps do not include pbs stations so that we can use our passport.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

OLED REIGNS SUPREME

UrsusR 2/17/2022

Amazing color and deep pure black levels. 120HZ for gaming is also a huge plus 4k content looks amazing on this set.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Fantastic picture

Andean 2/8/2022

I had been eying OLED TVs after I was wowed by their picture at the stores but the picture is even better than that at home. There is no comparison with the picture from my older LCD TV. I was able to easily mount the TV on the wall and it looks great. My only minor caveat is that the remote control is not intuitive at first and it does not light up for use in the dark. However that minor annoyance pales in light of the great picture
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

An Incredible experience with stunning pictures

Mithunram 1/31/2022

I got this during Black Friday 2021 and I must admit this TV delivers some stunning pictures focused on achieving the perfect contrast. Im really happy with the purchase it was easy to setup and the magic remote helps to quickly navigate between apps. I received regular software updates from LG which ensures feature enhancements and bug fixes. I strongly recommend this tv for anyone who is looking to upgrade their TV experience.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Picture unreal viewing experience

Photometric4567 1/31/2022

This is my second OLED and first one over 65inches and I love the image from the TV. The deepest blacks and amazing picture quality. I especially love the Firmmaker Mode which is provided through Amazon which provides the program the way the creative team intended it be seen. One small caveat I have is with a bug in the eARC on the TV which doesnt always seemlessly connect to the soundbar attached. Sometimes I need to pull the HDMI cable from HDMI2 eARC port and plug it back in for the soundbar to take over automatically which has improved with a recent software patch.. Other than that Im totally in love with the TV and image.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

LG OLED 77 Review

KEW0618 1/24/2022

Installed this TV last month and have been very pleased. Picture quality and overall viewing has been great. The smart capabilities work very well and the apps are very intuitive. I would recommend this TV.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing TV but has app/wifi issues

9utexas 1/19/2022

This TV is amazing and the audio is actually really great if you decide not to purchase the sound bar. The only complaint is the older models seems to have a lot of App crashes when streaming. Since we only stream this can be very frustrating but again only happens on our older model 2020 not our new one 2021.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great OLED TV

AlvinN 1/9/2022

This is the second OLED TV that I own. I originally bought the 65 B6 back in 2016 and have been very happy with that set so when this TV was on sale during Black Friday of 2021 I jumped on it. Even though it was not the latest 2021 model at the time of purchase it has been a fantastic TV and gets plenty bright especially in HDR. The black levels of OLED are unmatched by any currently available consumer technology. If you can find a deal on the 2020 model and save a few hundred dollars compared to the 2021 model I would definitely recommend this TV.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Oled 77

Farge 1/7/2022

I have 3 oled and now just bought my 4th 77 and its a fantastic TV. Awesome picture
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

great picture and features

RonKing 1/5/2022

Purchased just over 2 months ago and am very pleased with features and quality.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great quality~

ZomeBill 1/5/2022

Wow so~~~ slim Awsome screen colors The remote function is excellent.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great picture at a reasonable price

ab61 1/3/2022

Awesome picture quality. I researched and evaluated a couple of competitive products before deciding on this model. All the reviews said this model was one of the best at this price range. I have been very satisfied so far with my purchase
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Beautiful picture

Lobe 1/3/2022

Wanted a bigger screen size so basically did research on the Top 3. We all know who they are. Made the best decision goi g with LG. The clarity of the picture is like watching in a movie theater sports is like being in an arena live and even commercials are fun to watch. Have 3 other LGs this is the largest but will continue to buy LG.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing picture

Plur520 12/30/2021

Went from a first generation 55inch lg to this beauty... between re-watching all our favorite movies and gaming with a ps5 I constantly am blown away from the detail... will never no back oled all the time going forward...
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great picture

Mark03 12/25/2021

Excellent TV for movie watching Picture quality is amongst the best and provides a wonderful theater quality experience especially in these pandemic times. My family and I look forward to settling down before this TV
Originally posted on lg.com

Yes, I recommend this product

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