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4.5 | 19 Reviews

LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

LG OLED77C9PUB

Features

  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 39"
  • Depth: 2.2"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

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This item has purchase restrictions.

We currently only offer this product for purchase within 80 miles of our store. Questions? Contact us for more information.

 
See the light

When you experience the revolutionary self-lit pixels of the LG OLED TV C9, you'll discover perfect black and intense color found nowhere else.


Perfect black brings out the darkest details

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.


Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.


LG OLED TV - A PC Gamers Dream Come True

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC® compatibility*. Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights.


New Level of Gaming with Perfect Black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.


Fast Response, Fluid Motion

Upgrade your game play with latest features. A 1ms response time* and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.


9 Gen 2 Intelligent Processor is LG's Best 4K Processor

LG's most powerful 4K processor uses 4-step noise reduction to enhance images, action and color. It brings the most immersive viewing experience possible, all powered by AI at its core.


Introducing a more intelligent TV with LG ThinQ® AI

See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life - even better.


See the bigger picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen - even up close.


Transform your TV into an entertainment powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene - it's ultravivid picture and powerful, moving audio that seems to flow all around you.*


LG OLED TVs and WiSA™

LG OLED TVs are WiSA Ready™ and seamlessly connect to WiSA Certified™ speakers using the Axiim LINK wireless USB audio transmitter so you can enjoy high-quality, immersive surround sound in minutes.*


Watch more with easy viewing

Binge watch with less blue light and flicker for a more pleasant viewing experience.


AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies -including Dolby Vision titles-, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time - all in sync.

Features

  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos
PICTURE(PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE(PROCESSING)
Picture Processor 9 Gen 2 Intelligent Processor
HDR (High Dynamic Range) 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
Contrast Object Depth Enhancer, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Resolution Upscaler 4K Upscaler
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Assistant Yes
Alexa Built-In Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Content Store (App Store) Yes
Full Web Browser Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 4 (1 rear, 3 side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 3 (2 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 41.2" x 10"
TV Dimensions without Stand (WxHxD) 67.8" x 39" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
TV Weight with Stand 74.5 lbs
TV Weight without Stand 65.9 lbs
Packaging Weight 101.9 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192629851
ACCESSORIES INCLUDED
Remote Magic Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 39"
  • Depth: 2.2"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Interactive Tour

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.5 out of 5

84% of reviewers recommend this product.

4 Stars

Great Picture

Jerrys TV 7/13/2021

Picture is exceptional. Controls need some work. The NON lighted remote is a nuisance.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best Picture Ever

MRBLiNK 6/5/2021

I have my own personal theatre to come home to the picture quality is a 10/10 the features 10/10 this TV has outperformed any TV Ive ever seen.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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3 Stars

Not happy with the color

hoseb007 4/5/2021

Sometimes the color for example on a program the deep blue color on a shirt the pixel seem scrambled
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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1 Stars

Great features but service horrible if you need an

Trinimini 2/21/2021

Tv works great but not for everyday use and not that reliable. Quick burnout. I spoke to LG to get a replacement and after almost an hour and a half on the phone I was told emphatically that someone was going to come and see and dice the television. Still waiting. If you want a nice TV that does not last long feel free to buy
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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5 Stars

jhony o 2/21/2021

the The best TV ever. I purchased The 65 inches TV No I want to 75 inches Hi TV what is a great product and I definitely give it a five star . I never had Search off incredible Image and quality Im so happy with this TV
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Perfect Picture

BangkokBill 2/12/2021

I bought a 65 about 2 years ago and loved it but then when the prices came down the next year I replace the 65 with a 77 OLed and love this one too. When my brother saw mine he instantly bought one and so did a friend of mine. The picture is so good it has an effect on people that arent even that into T.V.s that much. I have never regretted buying the LG. I did try out the 77 Sony for a month but I didnt like it as much the Dolby Vision looks way better on the LG and the menus are also way faster and more intuitive on the LG. In a dark room the way most watch movies at night the OLed is far better than any other type of T.V. In a bright room it still great. It looks way better at home than in a store with crappy lighting bouncing of the screen. Get one home youll keep it for sure. Just buy one as big as you can so you dont have to do what I did. Go big and go home.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Nirvana

Spatula 1/31/2021

Id been dreaming about LG OLED TVs for years and saving up money. I finally got my 77 TV about a year ago and it still blows my mind every time we watch it For decades Ive been obsessed with finding a TV with decent blacks that are not too grey or green. My old plasma TV was not bad but this OLED is finally nirvana in this regard. Blacks are pure black and the colors just explode on the screen in contrast. I would recommend to anyone who is a stickler for picture quality. It may be too expensive for those who dont really care hence the Value rating.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best OLED on the market for price and features

amf854ever 1/28/2021

Simply put...this TV is BOSS I love it and was happy to spend this money on such a fantastic product. My family will enjoy it for many years to come
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

OLED is the way.

Golfpro88 1/10/2021

Ive never strayed away from Samsung televisions in the last 10 or so years until now. Ive already purchased a second 49inch LG CX OLED for one of our other bedrooms after seeing the picture on our C9. Nothing else compares for both gaming and movie watching.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

I think this is the best monitor on the market.

garybc 1/10/2021

While not perfect I am super happy with this monitor. Its better than most content I can find to view on it. Id like a USB-C port and better handling of content on the internet channels but these are minor nits. This is a great product.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

amazing picture

OKBAMA 1/10/2021

Already have a 65 LG OLED C8. Did a lot of comparison shopping before being the 77. Love the E Arc capability. Connected to Sonos surround system. Amazing picture and sound. Got a good friend to upgrade his system and he loves it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

I love the mouse with moves around on the TV

Cool tv 1/5/2021

I bought my LG few months ago really love it would definitely recommend it to friends and family
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great TV

chinoy88 1/5/2021

I bought this 9 months ago and was the best purchase I ever made. Quality is sharp black levels are fantastic
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Awesome now that a couple issues are fixed

Patrick1492 12/27/2020

As of today this TV is great. Its used in a home theater where deep black levels and accurate picture performance are the main concerns. I dont care about the TVs audio or its smart TV features since those arent used at all. In terms of picture and black levels I believe this model and other OLEDs are the best on the market. There is a bit of a lottery element since no two panels are exactly the same and in very dark scenes there is some unevenness. Some panels are better and some worse in that regard. Ours is probably average. We did have two issues requiring service calls: 1. About 3-4 dead pixels which were not noticeable at normal viewing distance but still bothered me for a brand new expensive TV 2. A faint high pitched buzz/hum coming from the power supply during dark scenes. This was quite annoying especially for critical viewing/listening during quieter scenes. Minus two stars for those issues but then plus one star for it being pretty easy to submit warranty repair request. We ended up having a replaced panel and replaced power supply. Would recommend to a videophile but with the caveats that you may need to be prepared for issues like this.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Picture insane

GReddy21 12/26/2020

Man I love this tv picture color insane and clear I will probably buy another one
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best tv Ive ever had

GAB99 12/21/2020

Ive had this tv for more than Six months and I havent had any problems. Its produces a picture like no other. The colors are saturated and the color graduations are infinite. I would defiantly buy another one only larger.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Great TV untill it stopped working.

Esuman 12/18/2020

I bought this TV a week before Thanksgiving 2019. It worked great untill a month before Thanksgiving this year 2020. Ive owned more than a few flat screen TVS most were 10 years or older and never had a problem with any of them. When I called to have the TV serviced I was told I need a new part but they didnt have it on their truck. So I have to wait another week and a half. Although I love this TV I am unhappy the TV broke less than a year old and now I wait for the other shoe to drop and have it break down again.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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4 Stars

Awesome

Cheyenne1515 12/17/2020

I bought this tv 8 months ago and absolutely love it. I have recommended it to everyone. The only reason I have given it 4 stars instead of 5 is because after 8 months of having it the panel developed a stripe down the middle of the screen while watching the mandolorian with my son. I have contacted LG and I also had a warranty from magnolia that will take care of the problem but it was disappointing to see this happen after 8 months of lite use of it as it is in my media room and gets used probably 2-3 hrs a day.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Exceptional quality and outstanding picture

Customwoodsigns 12/15/2020

We have been reviewing televisions for over a year knowing we were buying a new one once our home was finished We are so happy we purchased this model
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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