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4.3 | 12 Reviews

LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

LG OLED77C9AUB

Features

  • Available in 77-inch
  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor

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This item has purchase restrictions.

We currently only offer this product for purchase within 80 miles of our store. Questions? Contact us for more information.

 
See the light

When you experience the revolutionary self-lit pixels of the LG OLED TV C9, you'll discover perfect black and intense color found nowhere else.


Perfect black brings out the darkest details

Perfect black and infinite contrast bring out shadow detail in the darkest scenes. That's the power of 8.3 million individually lit pixels in LG OLED TVs.


Let Vivid Color Set the Scene

See everything you've been missing on the all-new LG OLED TV. It has a wide breadth of color that will truly take your breath away.


LG OLED TV - A PC Gamers Dream Come True

Experience PC gaming like never before on an LG OLED TV with NVIDIA G-SYNC® compatibility*. Only LG can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take PC gaming to new heights.


New Level of Gaming with Perfect Black

The perfect black canvas of an LG OLED TV provides an unparalleled experience in gaming on your favorite consoles. See extraordinary details and intense color even from a wide TV viewing angle. Immerse yourself with cinematic virtual 5.1 channel surround sound. And enjoy the latest innovations with HDMI that allows for responsive gameplay that gives you the edge.


Fast Response, Fluid Motion

Upgrade your game play with latest features. A 1ms response time* and low input lag allow for smoother, real-time action. Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) supported on the latest HDMI standard, deliver the best graphics with minimal stutter at the fastest speeds for the best gaming experience.


9 Gen 2 Intelligent Processor is LG's Best 4K Processor

LG's most powerful 4K processor uses 4-step noise reduction to enhance images, action and color. It brings the most immersive viewing experience possible, all powered by AI at its core.


Introducing a more intelligent TV with LG ThinQ® AI

See how convenient life can be thanks to LG ThinQ® AI that listens, thinks and answers. And with the Google Assistant* and Alexa, you can control your entire connected home, and enjoy personalized entertainment. It's power to run your life - even better.


See the bigger picture

Step up to a bigger picture from the leaders in OLED. 8.3 million pixels are perfectly suited for a superior view on an Ultra-Large 77" screen - even up close.


Transform your TV into an entertainment powerhouse

Advanced image and sound technologies inspired by the cinema optimize picture and sound for a spectacular, more lifelike experience in every scene - it's ultravivid picture and powerful, moving audio that seems to flow all around you.*


Watch more with easy viewing

Binge watch with less blue light and flicker for a more pleasant viewing experience.


AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies -including Dolby Vision titles-, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time - all in sync.

Features

  • Available in 77-inch
  • LG ThinQ AI Google Assistant Alexa
  • LG OLED Display
  • LG 9 Gen 2 Intelligent Processor
  • Dolby Vision Dolby Atmos
PICTURE(PANEL)
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
PICTURE(PROCESSING)
Picture Processor 9 Gen 2 Intelligent Processor
HDR (High Dynamic Range) 4K Cinema HDR (Dolby Vision®, HDR10, HLG), HDR Dynamic Tone Mapping Pro
Contrast Object Depth Enhancer, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Resolution Upscaler 4K Upscaler
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Google Assistant Yes
Alexa Built-In Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes
SMART TV
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Content Store (App Store) Yes
Full Web Browser Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Dolby Atmos Yes
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 4 (1 rear, 3 side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 3 (2 rear, 1 side)
RF Connection Input (Antenna/Cable) 1 (rear)
Composite Input (AV) 1 (rear)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
POWER
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 41.2" x 10"
TV Dimensions without Stand (WxHxD) 67.8" x 39" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 46.8"
TV Weight with Stand 74.5 lbs
TV Weight without Stand 65.9 lbs
Packging Weight 101.9 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192629868
ACCESSORIES INCLUDED
Remote Magic Remote Included
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty

Interactive Tour

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Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.3 out of 5

83% of reviewers recommend this product.

5 Stars

Amazing

VictorC88 2/5/2021

Hands down best tv I have had other brand TVs but best in the game .
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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Value

 
5 Stars

Great clarity color and Picture

Poziesmom 1/26/2021

I bought this TV for my new to me home and its on the wall and I absolutely LOVE it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Better than the CX

Goots88 12/31/2020

I had my eye on this tv for a while. My wife and I just bought a home so I figured it was a perfect time to upgrade. This TV is unreal. The picture quality is amazing. Paired with the Xbox One X and now the Series X. I am blown away by the graphics. Other TVs look gray and washed out in HDR this TV pops Truly one of the best purchases Ive made in a long time.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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Value

 
1 Stars

great picture but unreliable

prescotttom 12/20/2020

Had it almost a year and the picture is great when its working. Just finished my second round of repair people coming to replace the main boards in it and it.s very frustrating. After 6 months the tv would just shut down. Techs walked me through the diagnostics but they had to send a guy out to replace the main board. Worked for another 3 months and same thing started happening. Wait a few minutes and turn it on again only to work for 10 - 20 minutes. Second tome they replaced both circuit boards and sent a remote that isnt for this tv. Tech didnt know what to do so I reprogrammed the remote myself. Well see how long the tv works this time.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

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5 Stars

Great TV needs fix for 4k 120hz with vrr enable

Megatron 631 12/15/2020

Tv is amazing for movies and last gen gaming. There are some issues that are present running 4k 120hz with vrr enabled that cause a near black gamma flicker. This issue is also present in CX. Hopefully a firmware fix is soon. Also would be nice if it passed dts:x through earc to receiver.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best Picture Quality Today

WVCJR 12/13/2020

We only have OLED TVs at home because there is no comparison and the TVs are set up for the future. They will not be outdated anytime soon. My oldest OLED is 5 years old and no burn in. As the competitors improve their technology the OLED continues to become a better value price has lowered.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best TV I ever had

AneshS 12/11/2020

Im so impressed with the features and quality of the picture. Very easy on the eyes and Ive had friends who came by and also decided to purchase.
Originally posted on lg.com

Yes, I recommend this product

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Quality

 

Value

 
4 Stars

Phenomenal TV with bugs in upgrade

Baroque 12/11/2020

I have 3 LG OLED77 TVs including 1 CX 1 C9 and 1 C8. They are all magnificent TVs and a joy to use. The image sharpness and quality is breathtaking in bright sunlit rooms and in darkness. Each is connected to a Sonos AMP Sonos Playbar or Sonos ARC sound systems and produce clear and accurate sound. The cons are limited to the difficulty of entering credentials using the magic remotes the lack of complete integration of the magic remotes with cable boxes and the breaking of the HDMI ARC sound output with the latest upgrade that required a complete reset of the entire TV to factory defaults and the re-use of Simplink which is anything but simple I will continue to purchase LG OLED TVs due to the many positive features noted above
Originally posted on lg.com

Yes, I recommend this product

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2 Stars

Great TV .. if it works

jlrg 12/6/2020

Initially the TV worked great but after 4 months it developed a persistent vertical line through the middle. Frustrating that it took another 4 months repeated emails and phone calls to get replacement under warranty. Overall the experience was a negative one.
Originally posted on lg.com

No, I do not recommend this product

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5 Stars

Excellent picture a TV to have

Phoenician 2/15/2020

I bought this TV at Costco price was good compared to other stores it is one of the expensive TV but worth the money
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Dream Come True

Bozz1 2/15/2020

Imagine sitting down in front of a TV everyday and being in awe of it. That is the experience I have had with my 77 OLED. Coming from someone who owned a custom high-end A/V company and involved with A/V since the 90s. This TV has met and exceeded every expectation I had of it. I would highly recommend this masterpiece of electronics.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Picture

John 522 2/15/2020

Pros: Picture is outstanding and setup was easy. Cons: Disappointed that it will not allow you to control a Sonos sound bar volume with the Magic Remote. I have to only play the sound through the TV speakers or AV receiver via the ARC connection. Wasnt a deal breaker still rated 5 stars.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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Value