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4.9 | 28 Reviews

LG C1 77 inch Class 4K Smart OLED TV w/AI ThinQ® (76.7'' Diag)

LG OLED77C1PUB

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Energy Star Rated: No

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This item has purchase restrictions.

We currently only offer this product for purchase within 80 miles of our store. Questions? Contact us for more information.

 
The TV that Hollywood artists love

"The infinite contrast, it just pops off the frame. It's perfect." - Tim Miller "It's exactly as the filmmaker intended you to see it in your home." - Rob Legato"


A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility." - Linus Tech Tips (Worldwide Top 10 Youtuber)


What makes OLED unlike anything else"

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.


SELF-LIT PiXELS. Million of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.


LG OLED TV. A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.


OLED Cinema. The award for best picture goes to...

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.


Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.**


FILMMAKER MODE™

turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.


OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.


Game Optimizer

puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.


The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.


Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.


OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular - you've now got a front row seat to all the best sporting events.


OLED Motion Pro

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.


Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.


Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight.


OLED Design. Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away - they not only complement your home interior, they enhance it.


More sizes, more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.


Brains that will blow your mind.

At the core of every LG 4K C1 OLED TV is the 9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.


AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.


AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.


Think you know smart" Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.


Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.


Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before.


Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
PICTURE(PANEL)
Display Type OLED Display
Display Resolution 4K Ultra HD (3,840 x 2,160)
Dimming Technology Pixel Level Dimming
Wide Viewing Angle Yes
Perfect Black Yes
Intense Color (Wide Color Gamut) Yes
Billion Rich Colors Yes
Color Fidelity 100% Yes
PICTURE(PROCESSING)
Picture Processor 9 Gen 4 AI Processor 4K
AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
Upscaling AI 4K Upscaling
Refresh Rate 120Hz Native
Motion OLED Motion Pro
SOUND(PROCESSING)
AI Sound AI Sound Pro
TV Sound Mode Share Yes
Bluetooth Surround Ready Yes
HOME CINEMA
HDR Cinema HDR (Dolby Vision, HDR10, HLG)
Dolby Vision IQ Yes
Filmmaker Mode Yes
Magic Explorer Yes
Next Picks Yes
GAMING
G-SYNC Compatible Yes
Game Optimizer Yes
FreeSync Premium™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
SMART TV
Operating System webOS
Content Partners Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
LG Content Store (App Store) Yes
Full Web Browser Yes
LG Channels Yes
Sports Alert Yes
Gallery Mode Yes
Who.Where.What? Yes
Home Dashboard Yes
"Works With" Google Assistant, Alexa, Apple Airplay2 and Homekit (Separate device purchase necessary)
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
Voice Assistants Google and Alexa Built-in (No separate device purchase necessary)
Intelligent Voice Recognition Yes
AUDIO
Speaker System 2.2 Channel
Output Power 40W
Speaker Direction Down Firing (w/Stand Front Firing)
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable) 1 (Rear, RF)
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Headphone Out 1 (rear)
POWER
Power Supply (Voltage/Hz) 120 V~ 50/60 Hz
Standby Power Consumption Under 0.5W
Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS/UPC
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7lbs
VESA Mounting (W x H) 400 x 200
UPC 195174006078
ACCESSORIES INCLUDED
Remote Magic Remote
Remote Control Battery Yes (AA)
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty
GENERAL
2021 Model Yes

Quick Specs


  • Appearance

  • Type: OLED TV

  • Features

  • Energy Star Rated: No

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.9 out of 5

100% of reviewers recommend this product.

5 Stars

Great color clarity

Jean68 6/13/2021

This is the best picture clarity ever So happy with all the features.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing TV

BugsyBob 6/9/2021

Excellent picture features and viewing angle. Easy to hook up to Alexa. I was my TiVo had these capabilities.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Amazing Picture

Doug V 6/9/2021

The sharpness of the picture has to be seen to be believed. As an LG employee Im still amazed with what a great product this is
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Incredible Picture Quality

TAH35 6/8/2021

I own two OLED TVs and the step up from 55 to 77 is unreal. The picture on this TV is absolutely breath taking and Im having so much fun watching all of my favorite Blu-Rays on it. Its also got super low input lag so gaming on it is awesome too. My friends love coming over and watching sports with me on this TV Note: I am an LG Employee
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Beautiful picture and great features

Swammy 6/8/2021

I couldnt be happier that I upgraded to the 77. I was initially going to buy the 65 and decided to follow the lead of my fellow LG Employees and glad I did. The picture is phenomenal and paired with the SN11R Sound Bar we get a movie theater experience at home.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Amazing Product with best picture quality

myaltair 6/8/2021

I bought this a month ago and this is the best TV Ive ever seen so far. I highly recommend this TV no regrets.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

High resolution and the best quality

AnnaKwon 6/7/2021

I purchased this great TV for my husband and he has been enjoying it every day. He likes to use magic remote to navigate many apps and features. He says finally I can see the actual color so I believe that he loves it.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

Amazing TV

Pushky 6/7/2021

I bought it a month ago and couldnt be happier the picture is super crispy and video games look great especially those running next-gen consoles
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Best TV

GZNewYork 6/7/2021

This TV is absolutely amazing This is my first OLED TV and I will never go back to an LED. I always heard about how great the picture quality was of OLEDs with the colors and blacks but I am absolutely wowed by how noticeable the difference is. I really love the filmmaker mode and how it automatically adjusts picture and sound settings based on what Im watching. The interface is very easy to use and the magic remote is so cool. It took a little getting used but now I love that I can just point the remote to move it around and select options. It especially makes entering log in and password information easier. Ive also been very impressed with the sound directly from the TV. Overall extremely happy with my decision to finally upgrade to an OLED
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Extrodinary LG TV Picture Sonos Sound

JFBB 6/6/2021

Made the move from the 65 LG Nano to the LG C1 77 in our Living Room. The OLED picture is amazing. Have moved the Nano for another room to enjoy.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Awesome Picture

saber702 5/29/2021

this is my first LG OLED and 4k tv I have had it for about 45 days. I really love the picture and game mode the only drawbacks is its menu is not as user friendly you have to go search for settings things hidden in sub-menus also no HBO -max is a disappointment its also a bit pricey if not for these I would have given it 5 stars
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Good designsuper thin tv

Amrat 5/29/2021

First I bought Samsung 75Qled 8k tv which have lines on the tv in three monthsso I return it.Then I find Found this LG tv.It is nice tv.I hope it work good for a long time.Picture quality is very good.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

OLED is the only way to go

LilJimi 5/28/2021

For anyone who is not sure if it is worth the cost to upgrade to OLED stop thinking about it and do it. OLED is different than any other kind of TV. The picture quality is incredible. LG has also upgraded a lot of things with the C1 series vs prior years. The new magic remote has a great design and the new WebOS interface is even easier to use than before. I have so much to say but to keep this short enough so that people actually read it Ill summarize like this: This TV has all the bells and whistles smart alexa google assistant etc and has the best picture quality out there in my opinion it is worth every penny to upgrade to an OLED TV.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

The Best

Sasha1 5/27/2021

After purchasing an LG 65 OLED 3 years ago it be came clear to me the OLED is far superior to LCDs mostly because of the rick blacks they display so I just replaced a 75 LCD with the new LG 2021 77OLED. I should mention that I also purchased the LG SN10YG sound bar and 4 AudioQuest Cinnamon 48 HDMI cables. The TV out of the box setting were not to my liking so I spent a few days tweaking the picture settings to get the best possible calibration for me. I have one setting for the Xfinity X1 cable box and another setting for when I use Apple TV/Netflix/HBO MAX. I dont use the AppleTV or Netflix App that comes on the TV only through the actual Apple TV 4k box. Everyone is different so you just need to play with the settings to get the best for you but when you do youll be amazed I should note that the sound that comes thru the TV speakers is actually pretty good so if you dont have a sound bar or other sound system youll get better than average sound. If you have an older LG OLED youll notice that LG changed the picture setting descriptions so you cant do a one to one adjustment from your older TV.
Originally posted on lg.com

Yes, I recommend this product

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5 Stars

NEED TO BUY IT

Dhenry102420 5/26/2021

I bought this about 3 weeks ago. Best TV ever Love the accompanying sound bar. It sounds so real just like a theater. The perfect in home cinema choice
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

New OLED77C1 for 2021

DavidBK 5/22/2021

The stand broke during setup and LG Service Parts replaced it under warranty absolutely excellent customer service The picture quality is amazing couldnt be more pleased. On the downside setup is a bear. I still havent gotten Dolby Atmos working and Dolby Digital Plus doesnt appear to be working either. Im using an Amazon 4K Firestick for HBO Now. No joy.Ill keep at it.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Wow

Ryan Oakley 5/19/2021

Had the LGC1 77 for about a month now and wow. LGs OLED are simply amazing by far best picture Ive ever seen. And game play outstanding no lag the 4k120hz is mindblowing a great tv indeed
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Great Picture

Aallen 5/16/2021

The LG C1 is the perfect television for playing games on PS5. No other tv can match the performance and accuracy needed for gaming that the C1 offers right out of the box. This is my first LG OLED and it definitely wont be my last. Highly recommended
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Love this TV

Kevins427 5/16/2021

The picture on this TV is amazing and it was very easy to set-up. It automatically detected my home network and Blue-Ray player. The Magic Remote is also a very nice feature. The motion sensitive remote has a curser like a mouse and you simply wave the remote to activate it and then point the remote at the icon you want and the curser moves accordingly. The TV comes packaged very securely and was easy to assemble on the base. All and all a well thought out product.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Gold Standard

halodragon 5/14/2021

The picture quality is utterly stunning. Been wanting an LG OLED for a long time and finally took the plunge. Not sure how they will outdo themselves
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Venice13 5/12/2021

Best tv I have ever owned I also own a EF9500 oled 65 inch C1is head and shoulders better.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

The color contrast is incredible

Chris32 5/12/2021

I bought this TV about a month ago. This is the first OLED TV I have owned and it is amazing. The contrast is amazing. I have the TV in a fairly bright room and the TV still looks spectacular.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Beautiful picture

Shingyo 5/10/2021

I bought the 77 last month and havent had any concerns. Beautiful picture that makes movies and tv so wonderful to watch.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Super Clear

Dakop53 5/7/2021

So clear it looks like you could reach into the screen and touch what you are watching. AMAZING
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Love this TV

John70 5/6/2021

I bought this a couple of weeks ago. Could not wait to get it setup. Setup was easy. I use an antenna for local channels plus I stream. The picture on both antenna and streaming is very clear and sharp. This replaced an older LED 1080P TV. I was amazed at the difference in the picture. Im looking for years of enjoyment.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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4 Stars

Great picture

NeatN 5/3/2021

I bought the 77 OLED to pair with my PS5. The OLED picture is amazing It has a great viewing angle which we needed in our wide basement room. The TV is a bit pricey though hence the 1-start deduction.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Love this TV

Mo Jenks 4/30/2021

This is my first OLED and I love it wish the 83 came out at the same time but it didnt so. Had to get this one ha love it though
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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5 Stars

Terrific OLED TV

Mr Cols 4/23/2021

This is my first LG OLED TV. Im very happy with the image quality sound and features. Dolby Vision and Dolby Atmos plus all the AI make this TV a perfect one for any room. I was afraid due to some comments about reflection in well-lighted rooms but its almost imperceptible. 100 recommended
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

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Value